CLIENT
ROLE
In 2017, we (Trojan) forged a new partnership with fashion designer Alexander Wang, creating an awareness campaign during pride to spread the message of protection. We came together in the years follwing to benefit the LGBT Center of New York. From new Alexander Wang branded condoms that we’re giving out during the parade, to a capsule collection that was sold on alexanderwang.com
“Pride has always been one of my favorite moments of the year, and it’s even more amazing when you can engage with your friends and fans to share an important message that promotes wellness within the LGBTQ community. Partnering with Trojan to bring the ‘Protect Your Wang' collection to life has been an inspiring way to create products that have further purpose in supporting initiatives we are both passionate about.” – Alexander Wang
This program ran successfully for 2 consecutive years – 2017/18.