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We were tasked to show off the versatility of Arm & Hammer’s baking soda, and also drive home the message that we’re now certified carbon neutral.
“Just A Helping” :30
broadcast, pre-roll, digital & social
broadcast, pre-roll, digital & social
In addition to redesigning the landing page for Arm & Hammer’s carbon neutrality effort, we also created a series of shoppable Baking Soda Swaps that live on social, the website, pinterest, and interactive pre-roll on Hulu.