C001 → Loki and the GLS CLIENTMercedes Benz USA ROLELead Art Director, Editor
In order to showcase the off-road and adventurous capabilities of the 2017 GLS SUV, we launched the car in the first-ever long form branded story with Kelly Lund and his wolfdog Loki up in Crested Butte, Colorado. What we ended up capturing was a special bond fueled by the desire to cover new ground.