CLIENT
ROLE
The MBPhotoPass program was created as a platform to generate assets for the brand beyond european or digitally generated photography. We work closely with photographers to tap into their unique perspective, style, and artistic vision to the table, resulting in a rich tapestry of images that resonate with a wide range of audiences.
“Pride has always been one of my favorite moments of the year, and it’s even more amazing when you can engage with your friends and fans to share an important message that promotes wellness within the LGBTQ community. Partnering with Trojan to bring the ‘Protect Your Wang' collection to life has been an inspiring way to create products that have further purpose in supporting initiatives we are both passionate about.” – Alexander Wang
The program grew the brand’s following from just over 100k to 1.3m (2017) today in less than 2 years.