C007 → XOXO™  by Trojan
CLIENT Trojan Brand Condoms
ROLE Principal Creative Director, Photographer

In a world where sexual health should be a shared responsibility, women have often felt burdened by an unfair stigma when it comes to carrying condoms. It's time to shatter these outdated stereotypes and inspire change.



“Mirrors” Anthem
broadcast and digital


“Mirrors” Extended Cut
digital, social


The “Trust Yourself” campaign celebrates the strength, confidence, and autonomy of women in taking charge of their sexual well-being. It’s the belief that everyone, regardless of gender, should feel empowered to protect themselves and prioritize their health, and to ensure that no one ever feels judged for making responsible choices about their health.

Our mission was to challenge the prevailing attitudes and encourage a shift towards a society that recognizes the importance of sexual health for all. The campaign invites everyone to join the conversation, fostering an inclusive environment where individuals of all genders feel confident and proud to carry and use condoms.

TheDieLine.com
Elle
Glamour Magazine — July 2017 ISSUE
US Weekly — July 10 ISSUE
People Magazine — July 10 ISSUE
Taste of Country Music Fesitval — June 8-10, 2017
WEFest 2017 — Aug 3-5, 2017



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